Above all, I want to help move your business. With strategic creativity. That's what I do.
FYI -- I was responsible for the most successful new product introductions for both Nabisco and General Mills. Campaigns I've done over 20 years ago and are still going strong simply because they work. And if you're after new business I've got a surprising knack for writing what it takes to win.
Awards include Clios, Effies, Addy's, New York and Hollywood Festivals and even a Cannes Lion, (for a cookie, no less). I've also been privileged to be included in the books, "How to Get Into Advertising" and "The Cerealizing of America". So whatever you need to have written, no matter what the media, even a letter, even lyrics (I'm ASCAP), e-mail me or better yet, call.
Very important. I have no intention of draining your budget. My intention is to help you succeed and keep you as a client.
Brief history. I was born and raised in New York City; college at Brown University; moved to Stamford, Ct. so my kids could taste suburbia; finally, on to Pittsburgh, PA to be near "my son, the doctor", who practices there. And, I've been married to the same terrific woman who has endured my life in the agency business.
DOYLE DANE BERNBACH, N.Y.C. - Copy Trainee and Copywriter.
Polaroid Camera, Uniroyal Tires, Buxton Wallets, changing rolls of cloth towels in the men's room, and delivering mail.
DANCER FITZGERALD SAMPLE, N.Y.C. - VP/CD
Trix (yes, the rabbit), Cheerios, Lucky Charms, Chocula, Frankenberry, Falstaff Beer, White Cloud Toilet Tissue, Hellman's Mayo, R.J. Reynolds Foods.
WM. ESTY COMPANY, N.Y.C. - Sr.VP/CD
MasterCard, Noxzema Shave Cream, Irish Spring Deodorant Soap, Ultra BriteToothpaste, Oreo, Giggles Cookies, Fig Newtons, Freshen-Up Gum, Nissan,Wolfschmidt Vodka.
MARC/USA, PITTSBURGH, PA - Exec. CD
HealthAmerica Health Plan (consumer & BtoB), UPMC Health Plan and Hospitals (consumer and BtoB), Checkers Drive-In Restaurants, RiteAid Drug Stores, Mowhawk Carpets, Moen Faucets, Precise Technology (BtoB), True Value Hardware, PA Lottery, Pittsburgh Zoo and Make-A-Wish Foundation.